How I Delivered 5.2x ROI in a ₹50,000 Budget for a Dental Clinic in Malaysia
🧠 Overview
In this case study, I share how we helped a premium dental clinic in Malaysia (like TAG Dental Clinics) achieve 5.2x ROI using a focused digital marketing strategy — even with a limited monthly ad budget of ₹50,000 (≈ RM 2,800).
🎯 Client Background
The client was a reputed dental clinic offering cosmetic, implant, and pediatric dental services in Kuala Lumpur. They had great offline service but struggled with consistent online lead flow.
📈 Our Objectives
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Generate qualified leads (inquiries/bookings)
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Improve brand visibility locally
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Keep Cost Per Lead (CPL) < ₹500
🛠️ Strategy Implemented
1. Google Search Ads (₹30,000)
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Targeted high-intent keywords like “best dental implant clinic KL”
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Used call extensions and location-based targeting
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Optimized landing page with trust signals (Google reviews, before-after images)
2. Facebook & Instagram Lead Ads (₹15,000)
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Targeted local audience aged 25–55 with carousel creatives
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Offered “Free Dental Consultation” as a lead magnet
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Used custom audience + retargeting
3. Conversion Tracking & Analytics
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Set up GTM for form submissions + phone clicks
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Weekly performance reports with ROAS tracking
📊 Results After 30 Days
| Metric | Result |
|---|---|
| Total Ad Spend | ₹50,000 |
| Qualified Leads | 105 |
| Cost per Lead (CPL) | ₹476 |
| Conversions (Patients Visited) | 32 |
| Estimated Revenue | ₹2,60,000+ |
| ROAS | 5.2x |
🧠 Key Takeaways
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Local intent + mobile-optimized landing = high conversions
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Facebook works best when paired with Google for retargeting
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Trust signals (reviews, doctor image, clinic photos) increase CTR
✨ Final Thought
This campaign proved that even a ₹50,000/month budget, when used strategically, can deliver premium results — especially for service-based businesses like dental clinics.
🔗 Want a similar campaign for your clinic or brand?
📩 Contact us at Marketing Mishrag
✍️ Written by:
Abhishek Mishra
Digital Marketing Manager | Founder, Marketing Mishrag
📍 Enabling Digital India | Global Client Focus
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